Disrupting Narratives and Shifting Frames
Disrupting Narratives and Shifting Frames
Our reality is shaped by narratives that hold a lot of power, but aren’t actually grounded in reality. Although we are starting to collectively wake up, the patriarchal, sexist, racist and cynical world view that neoliberalism thrives on is still deeply ingrained in our systems and in our minds. We have been made to believe there is no alternative to a system that fosters inequity and sacrifices the planet for profit.
Nadine Ridder believes it is time for a different story. A narrative of hope, connection and equity. A narrative created by plural voices, repeated and shared in different places at the same time, amplified by powerful organizations and individuals. She doesn’t believe in either/or, she believes we need everyone.
Nadine connects the dots, combining her passions and moving through each different world seamlessly. As an independent creative strategist she works with the narrative power of brands, as a writer and speaker it’s her own voice that she amplifies, and through DEI training she provides the groundwork for others to learn and develop their ability to critically think.
Creative Strategy
Nadine believes that brands have an enormous narrative power for societal change and a huge responsibility to use their influence for the better.
As an independent creative strategist, she helps organisations to position themselves in a world that’s changing very fast, and to find an authentic voice that goes with that positioning.
She is known for connecting different niches, ideas and people to create a thick paste of vision—the glue your brand needs. Never afraid to ask the right (and difficult) questions, she’s passionate about getting to the essence of a brand or organization in order to develop positioning that is just right; a point of view that fits and a brand story that sticks.
With an extremely diverse background in marketing, communication and content, she is able to connect all the dots and create a new path for brands that is at once powerful, sustainable and social, and therefore future-proof.
Nadine can help with brand positioning, brand strategy, content strategy, pitch decks, creative briefs, manifestos, and everything else that contributes to the overall goal of clear direction for your brand or organisation. And, of course, a great story to bind it all together.
Publications
Her own voice to change the narrative is the most powerful tool Nadine has, as she is brutally honest and speaks freely from the heart. Her writing comes from a place of urgency, she feels her stories are not created by her but come through her. Giving words to what is uncomfortable to express and to hear, voicing who is being silenced and putting the limelight on what is being hidden in a critical, but always constructive way. Her articles are meant to open eyes that have remained closed for a long time, make her audience rethink what they always assumed to be the only truth and to reflect on ourselves both as individuals and as a society.
Diversity, Equity and Inclusion
Online programme
The rising awareness of inequity comes with hope, yet discomfort at the same time. Many people experience a lot of pressure to do, say, or not do "the right” thing. Nadine doesn’t believe in the “right way”, only in a personal way. She developed the online module, titled ‘Work on Equity’, for people who want to contribute, but aren’t sure where or how to start. This module makes participants aware of their influence and offers tools to convert it into intrinsically motivated actions that fit who they are.
It's currently only available in Dutch.
Workshops
Never before has it been felt so clearly that a diverse workforce is a non-negotiable prerequisite for a successful, creative and future-proof organization. But in reality most companies struggle to attract and maintain a diverse workforce, as they fail to create an inclusive environment. Nadine provides a variety of workshops for organizations that would like to change, but don’t really know how.
Workshops are available in English and Dutch.
The rising awareness of inequity comes with hope, yet discomfort at the same time. Many people experience a lot of pressure to do, say, or not do "the right” thing. Nadine doesn’t believe in the “right way”, only in a personal way. She developed the online module, titled ‘Work on Equity’, for people who want to contribute, but aren’t sure where or how to start. This module makes participants aware of their influence and offers tools to convert it into intrinsically motivated actions that fit who they are.
It's currently only available in Dutch.
Never before has it been felt so clearly that a diverse workforce is a non-negotiable prerequisite for a successful, creative and future-proof organization. But in reality most companies struggle to attract and maintain a diverse workforce, as they fail to create an inclusive environment. Nadine provides training for organizations that would like to change, but don’t really know how.
A more inclusive organization requires leadership that can take a critical look at itself and the organization, places the importance of the collective above the individual, and facilitates an environment in which people listen to each other and communicate in an open-minded way that respects boundaries.
Writing
"It's time for a fair playing field, with the same rules for all players."
— Nadine
